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Columbia SEO Agency

If you are a business owner, there’s probably a good chance that you have asked yourself this question before. It’s a question that many entrepreneurs ask, and for good reason.

According to a recent study, the first five organic search results on Google account for about 67% of all website clicks. With more than 2.3 trillion Google searches in 2019 alone, it has become clear that if customers can’t find your website online, you’re missing out on a huge opportunity to grow your business.

The good news is, with a trustworthy SEO company in Columbia on your side and an effective SEO campaign,your website can show up on the first page of a Google search. The bad news is, many “SEO agencies” offering such services provide clients with outdated, a la carte options at ridiculous prices – and good luck getting them on the phone if you have a question that needs to answering.

Unlike some of our competitors, mediocre customer service and ineffective digital marketing strategiesaren’t in our digital DNA.

Our innovative, all-inclusive SEO services work together to form a digital marketing machine, unlike anything on the market. We call it Local Magic®.

What local SEO services in Columbia can you expect? Keep reading to find out.

Comprehensive Link Building

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Most veteran SEO professionals agree that one of the most important signals that Google uses to rank websites is backlinks. Backlinking is essentially a link that is created when one website links to another. According to recent statistics, 91% of webpages that don’t get organic traffic are because they don’t have any backlinks. Mr. Marketing solves this problem for you through comprehensive backlinking techniques, which adds authority to your website over time so that Google recognizes your website as trustworthy in your industry.

Online Review Management

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Positive online reviews can be incredibly beneficial for your business. 93% of online shoppers say that online reviews play a part in their purchasing decisions. The problem is, many business owners don’t have the time to request online reviews from happy clients, manage those reviews, or display them on their company’s website.

That’s where Mr. Marketing’s Review Manager comes in. Review Manager is the world’s first comprehensive reputation management system, allowing you to get more from your reviews. With Review Manager, you have the ability to request reviews via SMS and Email, track pending review requests, and even publish your most favorable reviews right to your website, with a few taps on your phone.

Website Optimization

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As local SEO consultants in Columbia, we see a lot of good-looking websites. While a website might be attractive on the surface, it needs to be optimized on the backend for it to have a better chance of showing up in a Google search. Our team of skilled web developers will optimize your website both on the surface and “under the hood”, so that your business gets noticed by customers who are already looking for the products or services you sell.

Website Hosting & Updates

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Most veteran SEO professionals agree that one of the most important signals that Google uses to rank websites is backlinks. Backlinking is essentially a link that is created when one website links to another. According to recent statistics, 91% of webpages that don’t get organic traffic are because they don’t have any backlinks. Mr. Marketing solves this problem for you through comprehensive backlinking techniques, which adds authority to your website over time so that Google recognizes your website as trustworthy in your industry.

Google Ads Management

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Here’s a fact you might not know – Google controls more about 71% of the search engine market. If you want customers to find your business online, you need to show up in Google searches. As part of a comprehensive digital marketing strategy in Columbia available from Mr. Marketing, Google Ads can be an excellent wayfor new clients to discover your business both on mobile devices and on desktops. Much like online reviews, however, managing a Google Ads campaign can be burdensome and time consuming for busy entrepreneurs. Our team will work closely with you to figure out the best ways to use Google Ads to your businesses’ advantage so that you can focus on day-to-day tasks while we grow your presence online.

Does Your Local SEO Company in Columbia Care?

Most veteran SEO professionals agree that one of the most important signals that Google uses to rank websites is backlinks. Backlinking is essentially a link that is created when one website links to another. According to recent statistics, 91% of webpages that don’t get organic traffic are because they don’t have any backlinks. Mr. Marketing solves this problem for you through comprehensive backlinking techniques, which adds authority to your website over time so that Google recognizes your website as trustworthy in your industry.

When We Say All-Inclusive, We Mean It

Believe it or not, you get even more customized SEO services in Columbia than those we listed above. While you may certainly pick and choose which digital marketing services work best for your unique situation, with our Local Magic package, you also gain access to:

  • Conversion Optimization
  • Programmatic Ad Management
  • Advertising Landing Page Development
  • Google My Business Management

So, what’s the next step? We encourage you to reach out to our office or fill out the submission form on our website to get started. Once we understand your goals and business needs, we’ll get to work right away, forming a custom marketing strategy for you. Before you know it, your phone will begin ringing, your reviews will start to pour in, your online connections will grow, and your website traffic will explode with interested clients looking to buy your products or services.

Latest News in Columbia

Travel, tourism making strong recovery in Midlands

The pandemic recovery is in full swing in the Columbia area, judging by the number of people leaving town on a plane or coming here to visit. Those numbers are way up and exceeding expectations, according to travel and tourism experts who spoke to this week’s Northeast Connection and Small Business Breakout virtual meeting sponsored by the Columbia Chamber of Commerce. Nearly five times more area residents started a trip at Columbia Metropolitan Airport last month as a year ago: 36,384 in May 2021 compared with 7,737 in M...

The pandemic recovery is in full swing in the Columbia area, judging by the number of people leaving town on a plane or coming here to visit.

Those numbers are way up and exceeding expectations, according to travel and tourism experts who spoke to this week’s Northeast Connection and Small Business Breakout virtual meeting sponsored by the Columbia Chamber of Commerce.

Nearly five times more area residents started a trip at Columbia Metropolitan Airport last month as a year ago: 36,384 in May 2021 compared with 7,737 in May 2020, according to Kim Jamieson, the airport’s air service development director. That brought total passengers for the year so far to 128,862 — and that doesn’t count those who flew into Columbia from other cities, Jamieson said.

People who made Columbia their destination pushed hotel occupancy to more than double the level of a year ago, according to Jeff Homad, vice president of Experience Columbia SC, the marketing arm of the Columbia Metropolitan Convention Center & Visitors Bureau. The area’s nearly 13,000 hotel rooms were 66% full in April, compared with just 30% the same time a year ago.

The uptick in recovery is being driven by leisure travel, youth sports, and smaller group and convention business, Homad said. The Columbia Metropolitan Convention Center has hosted more than 130 programs and events since it reopened a year ago, including last week’s S.C. Fire Fighters Association meeting. That event brought in more than 6,000 people over four days, generating an economic impact of over $350,000 to the city of Columbia, he said. Also that week, more than 100 people stopped in the Visitor Center at 1120 Lincoln Street, a record number since the center reopened in late June 2020.

Another plus driving traffic: The Convention Center, airport and some hotels have received the Global Biorisk Advisory Council accreditation, the gold standard in establishing cleaning, disinfection and infectious disease prevention programs, according to Homad.

“That helps make leisure guests, business travelers and convention attendees feel much more comfortable and safer when traveling to Columbia,” he said. “From listening to our hotel partners and industry experts, business travel will hopefully resume in early fall to add to the good news and economic impact for Columbia.”

The Northeast Connection and Small Business Breakout group meets the third Tuesday of every month to network, share ideas and offer encouragement in a tough economy. Participation is free and open to anyone. Learn more about free online sessions for small businesspeople and other services on the chamber’s website.

SC Juneteenth Freedom Fest set for Saturday in Columbia

COLUMBIA, S.C. — The fifth annual SC Juneteenth Freedom Fest is set for Saturday, June 19th, at Dutch Square Mall in Columbia. Juneteenth is also remembered as African American Emancipation Day. It marks the end of slavery in the United States. Two and half years after the Emancipation Proclamation was signed, Major General Gordon Granger arrived in Galveston, Texas and announced the end of the Civil War and slavery. In order to ce...

COLUMBIA, S.C. — The fifth annual SC Juneteenth Freedom Fest is set for Saturday, June 19th, at Dutch Square Mall in Columbia.

Juneteenth is also remembered as African American Emancipation Day. It marks the end of slavery in the United States.

Two and half years after the Emancipation Proclamation was signed, Major General Gordon Granger arrived in Galveston, Texas and announced the end of the Civil War and slavery.

In order to celebrate Juneteenth, Jamal Bradley brought the SC Juneteenth Freedom Fest to Columbia.

"I felt like it was important because not too often we get to tell the stories of African Americans from a truthful standpoint. A lot of people like to talk about the Civil War and that Lincoln freed the slaves. Well, that is not entirely true," said Bradley. "It was African Americans who joined the Union Army and helped in that victory to free our ancestors. So, Memorial Day in Juneteenth, those celebrations need to be told from a truthful standpoint and as an organizer, I feel like I had the responsibility to tell it in that manner."

Organizers say the festival will be in the parking lot of Dutch Square Mall. It's on Saturday, June 19th from 1 pm until 8 pm. Admission is free.

Tina Torres, logistics director for the festival, says there will be more than 130 vendors at the event, allowing people to shop and eat at the festival.

"We get to hear music -- live music from the Manhattans, Nellie Tiger Travis, as well as Chubb Rock, and Seven Sunday, which is a local themed best group that'll be here in Columbia," said Torres. "We also will have poetry, dancing, praise dancers, children doing their thing on the stage, the local strut. It's a lot that they'll be able to experience on that day. It's something for every single person, young and old."

Along with the music, there will be opportunities to get the COVID-19 vaccine and get tested for the coronavirus. There will also be other health services available regarding heart disease, mammograms and therapy.

People will also have the chance to look for jobs and work with employers to feel out applications.

"I think gives us an opportunity to touch on some of the other issues that bother our community, which is that loophole in the 13th amendment, that backdoor back into slavery because of mass incarceration," said Bradley. "It gives us a chance to touch on other social issues like the thing regarding George Floyd, education and finance."

Bradley is excited to see the festival continue to grow. This year, they're expecting thousands of people.

"I hope they walk away with a greater understanding of what it is the African Americans in this country have experienced. And I hope that the people of our community walk away with an appreciation for what it is that we no longer have to endure as a people," said Bradley.

While the festival will be on Saturday, the SC Juneteenth Freedom Fest has had other events throughout the week in the Midlands. This includes a meet and greet on Thursday night in St. Andrews at Perfectly Plated from 6 pm to 9 pm.

On Friday night, there will be a Juneteenth Gala at the Doko Manor starting at 6:30.

Torres is excited for people to enjoy what the festival has to offer on Saturday.

"We pray that they walk away with the opportunity of knowing what Juneteenth means, but also being able to enjoy to shop, meet with one another network is just a day of just pure fun, entertainment, as well as education," explained Torres.

The festival will have masks and sanitizer available for people to use. The organizers would like to thank all their sponsors for helping them put on the event.

For more information on the festival, click here.

Challenges ahead for Harry Lightsey, SC’s commerce secretary nominee

COLUMBIA — Gov. Henry McMaster’s pick to become the state’s next commerce secretary would lead an agency grappling with issues such as broadband-related disparities in economic development while facing increasing scrutiny over how it spends tax dollars. At a June 17 news conference at the Statehouse, McMaster introduced former telecom executive Harry Lightsey III as his nominee for the cabinet position responsible for attracting jobs and industry to the Palmetto State. Lightsey, whose nomination still needs to...

COLUMBIA — Gov. Henry McMaster’s pick to become the state’s next commerce secretary would lead an agency grappling with issues such as broadband-related disparities in economic development while facing increasing scrutiny over how it spends tax dollars.

At a June 17 news conference at the Statehouse, McMaster introduced former telecom executive Harry Lightsey III as his nominee for the cabinet position responsible for attracting jobs and industry to the Palmetto State.

Lightsey, whose nomination still needs to be confirmed by the Senate, would succeed Bobby Hitt, the longest-serving head of the S.C. Commerce Department who’s helped recruit $43 billion in business investment and 150,000 jobs during his decade-long tenure.

The governor touted Lightsey as the right pick to continue building on Hitt’s legacy, noting his extensive experience in the state, which includes stints as South Carolina president at BellSouth Telecommunications and Southeast president of AT&T. Most recently, he was a principal with Washington, D.C., business consulting group Hawksbill Advisers.

“Harry Lightsey has been a fixture in the South Carolina’s business community for many years, and I am confident that as our next secretary of commerce, he will keep South Carolina winning,” McMaster said.

In his opening remarks, Lightsey alluded to the long-running debate over transparency at the agency, casting it as a balance between public accountability and maintaining the state’s competitive edge.

“We must maintain the public’s trust in how their tax dollars and our state assets are used to incentivize economic development and we must do so without losing our state’s competitive position,” Harry M. Lightsey III said.

Some of the legislators who will be voting on Lightsey’s confirmation, especially state Sens. Dick Harpootlian, D-Columbia, and Wes Climer, R-Rock Hill, have pressed the agency to reveal more details about the deals they strike with companies to incentivize them to come to South Carolina and how well the companies live up to their commitments.

Asked whether he believed the agency should be more forthcoming about the incentive deals, Lightsey noted he is new to the job.

“You have my commitment to be as transparent as I can without sacrificing the definitive interests of the state and its citizens,” Lightsey said.

With a telecommunications background, Lightsey could also be well-positioned to build upon one of Hitt’s priorities by expanding high-speed internet service to rural areas. South Carolina ranks 31st nationally for access to broadband, according to federal data, and about half a million residents do not have access to high-speed, affordable internet. Hitt has said the lack of broadband access is one of the biggest hindrances to economic development in rural areas.

“I can tell you that getting broadband infrastructure into our state and throughout the rural areas of the state should be a top priority for all of us as we go forward, and I look forward to exploring the opportunities to do that with all of the stakeholders,” Lightsey said.

In addition to his work in telecommunications, Lightsey was a former member of the board of directors for the Federal Reserve Bank in Richmond, Va., and was director of emerging technologies policy for General Motors. Lightsey’s father, Harry Lightsey Jr., was the former president of the College of Charleston, where the younger Lightsey has served as a trustee.

McMaster said Hitt’s “imprint on our state’s economy and progress has been immeasurable,” adding the former newspaper editor and BMW executive who will be retiring this fall has “solidified Team South Carolina’s global brand for automotive, aerospace and tire manufacturing and their international exports to name a few.”

Under Hitt’s leadership, Commerce has landed major investments from some of South Carolina’s best-known industries, including tiremakers Michelin and Bridgestone, commercial vehicle manufacturer Mercedes-Benz Vans, appliance industry leader Samsung and the $1.2 billion Volvo Cars campus in Berkeley County.

South Carolina’s automotive sector has grown to a $27 billion-a-year industry during Hitt’s tenure, and aerospace firms now contribute $28 billion annually to the state’s economy.

Hitt said he has known Lightsey for several decades and would remain available to help him as he takes on the new job at no expense to the state.

“This is not easy work, it’s not traditional work, but it’s work I know that Harry will fit into very well,” Hitt said.

Nationwide veterinarian shortage felt in South Carolina

South Carolina animal service officials say the shortage could lead to a domino effect. COLUMBIA, S.C. — According to Columbia animal health care officials, millions of pets could go without medical care as the nation faces a shortage of veterinarians. "Last year, we saw 1,300 pets on our mobile vaccine clinic," said Denise Wilkinson, Pawmetto Lifeline's CEO. "Last weekend, we saw 635 pets. The only reason why we didn't see as many pets we saw last year is because we don't have the vets anymore." ...

South Carolina animal service officials say the shortage could lead to a domino effect.

COLUMBIA, S.C. — According to Columbia animal health care officials, millions of pets could go without medical care as the nation faces a shortage of veterinarians.

"Last year, we saw 1,300 pets on our mobile vaccine clinic," said Denise Wilkinson, Pawmetto Lifeline's CEO. "Last weekend, we saw 635 pets. The only reason why we didn't see as many pets we saw last year is because we don't have the vets anymore."

"Even before COVID, recent studies showed South Carolina ranked 46th out of 50 states in the number veterinarians per thousand in population," explained Boyd Parr, state veterinarian.

Parr is the state veterinarian at Clemson University, and he serves on the South Carolina Association of Veterinarians executive committee. Parr says South Carolina not having a veterinarian school for students to get their doctors' degrees could be adding to the shortages.

Clemson has a veterinarian program, but students have to go to out-of-state institutions like the University of Georgia or Tuskegee because they can only get their undergrad in pre-veterinary medicine here.

There is a critical shortage of food animal #veterinarians in both private & public practice, particularly in rural U.S. communities. Read how @USDA_NIFA's Veterinary Medicine Loan Repayment Program provides funding to help eligible veterinarians, https://t.co/bgfGIWPGEu pic.twitter.com/PMhapNEv3S

— NIFA (@USDA_NIFA) June 2, 2021

"We need more seats for South Carolina students in vet school," Parr said. "Short of building a veterinarian school in South Carolina, which is very expensive. Maybe that's what we need to do. There has been some discussion in the legislature. Georgia's class now is about 120 students. What they do is they have a South Carolina pool of applicants, and those seats are designated to South Carolina residents. So, we are ensured those seats."

Pawmetto Lifeline's CEO says the shortage could lead to a domino effect. Wilkinson says she is asking the state for a short-term solution.

"Can we expand the role of our pet techs so they can have more authority to provide services without direct oversight from a vet," asked Wilkinson.

State auditors plan investigation of SC disabilities department

COLUMBIA, S.C. (WCSC) - State auditors will soon be looking into the South Carolina Department of Disabilities and Special Needs. The South Carolina Legislative Audit Council has approved a request by five state senators to investigate DDSN, which operates facilities like the Coastal Regional Center in Summerville in order to serve people with disabilities. “Several members of the Senate have received complaints regarding the management and operations of the Department of Disabilities and Special Needs,” the legisla...

COLUMBIA, S.C. (WCSC) - State auditors will soon be looking into the South Carolina Department of Disabilities and Special Needs.

The South Carolina Legislative Audit Council has approved a request by five state senators to investigate DDSN, which operates facilities like the Coastal Regional Center in Summerville in order to serve people with disabilities.

“Several members of the Senate have received complaints regarding the management and operations of the Department of Disabilities and Special Needs,” the legislators’ request said, adding that they are seeking an audit of matters at DDSN ranging from employment policies and practices to compliance with state and federal laws.

Employees of the Coastal Regional Center reached out to Live 5 Investigates last year over concerns related to low pay, long hours, and potential COVID-19 exposure on the job.

“We’ve seen reports about the sexual abuse in the facilities. We’ve seen the reports about the HR issues. We have been following it in the news,” Senator Katrina Shealy said. “We don’t want those kind of issues going on. We want the state employees to want to go to work.”

One Lowcountry lawmaker, Senator Tom Davis from Beaufort, signed the request and also supports a plan to make agencies such as DDSN directly accountable to the governor.

“The Senate feels a special sense of obligation given the sense of structure of that organization and given the vulnerable population that DDSN serves,” Davis said. “It did seem to me an appropriate time look under the hood. Let’s see what’s going on and have the right information. Not only to cast blame but also to say- this person isn’t to blame. It’s not a witch hunt. It’s more a sense of how well this agency is functioning. If it isn’t functioning well, in which areas isn’t it? And how can we correct it?”

“It’s another opportunity for us to speak for those who can’t speak for themselves and if we don’t go in there and do that, then it’s our fault for not making sure we have a person in there that has a heart for those people,” Shealy said.

A commission made up of members selected by the governor currently oversees DDSN. In February, DDSN State Director Mary Poole was fired by the commission in what initially appeared to be a sudden decision. Documents later obtained by Live 5 Investigates showed that Poole’s termination was planned ahead of time in a file that was shared with at least four of the agency’s six commissioners.

With work on the audit expected to begin over the next month, DDSN spokesperson Robert McBurney said that the agency welcomes any outside input.

“The current leadership at DDSN understands that we have many items to improve in our agency and our service delivery system [and] we are working extremely hard to achieve those goals,” McBurney said. “We thank Senator Shealy and her fellow Senators for the help and support they have lent to DDSN as we continue to work to improve our service delivery for our state’s most vulnerable citizens.”

DDSN planned seven listening sessions throughout June to gather public input on future spending.

The local listening session will be June 21 at 3:00 p.m. at 1357 Remount Road in North Charleston.

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