SEO Company in Columbia, SC

If you are a business owner, there's probably a good chance that you have asked yourself this question before. It's a question that many entrepreneurs ask, and for good reason.

According to a recent study, the first five organic search results on Google account for about 67% of all website clicks. With more than 2.3 trillion Google searches in 2019 alone, it has become clear that if customers can't find your website online, you're missing out on a huge opportunity to grow your business.

The good news is, with a trustworthy SEO company in Charleston on your side and an effective SEO campaign, your website can show up on the first page of a Google search. The bad news is, many "SEO agencies" offering such services provide clients with outdated, a la carte options at ridiculous prices - and good luck getting them on the phone if you have a question that needs answering.

Unlike some of our competitors, mediocre customer service and ineffective digital marketing strategies aren't in our digital DNA.

Our innovative, all-inclusive SEO patented technology and services work together to form a digital marketing machine, unlike anything on the market. We call it Local Magic®.

What local SEO services in Columbia can you expect? Keep reading to find out.

 SEO Company Columbia, SC

Comprehensive Link Building

 SEO Columbia, SC

Most veteran SEO professionals agree that one of the most important signals that Google uses to rank websites is backlinks. Backlinking is essentially a link that is created when one website links to another. According to recent statistics, 91% of webpages that don't get organic traffic are because they don't have any backlinks. Mr. Marketing solves this problem for you through comprehensive backlinking techniques, which adds authority to your website over time so that Google recognizes your website as trustworthy in your industry.

Online Review Management

 SEO Companies Columbia, SC

Positive online reviews can be incredibly beneficial for your business. 93% of online shoppers say that online reviews play a part in their purchasing decisions. The problem is, many business owners don't have the time to request online reviews from happy clients, manage those reviews, or display them on their company's website.

That's where Mr. Marketing's Review Manager comes in. Review Manager is the world's first comprehensive reputation management system, allowing you to get more from your reviews. With Review Manager, you have the ability to request reviews via SMS and Email, track pending review requests, and even publish your most favorable reviews right to your website, with a few taps on your phone.

Website Optimization

 SEO Agencies Columbia, SC

As local SEO consultants in Columbia, we see a lot of good-looking websites. While a website might be attractive on the surface, it needs to be optimized on the backend for it to have a better chance of showing up in a Google search. Our team of skilled web developers will optimize your website both on the surface and "under the hood", so that your business gets noticed by customers who are already looking for the products or services you sell.

Website Hosting & Updates

 Local SEO Services Columbia, SC

To make life a little easier, we are happy to host your website on our servers, so you don't have to hunt down a separate hosting service. If you have updates that need to be applied to your website, we will handle the heavy lifting for you. We even implement security measures to prevent hackers from accessing your data.

Google Ads Management

 SEO Firm Columbia, SC

Here's a fact you might not know - Google controls more about 71% of the search engine market. If you want customers to find your business online, you need to show up in Google searches. As part of a comprehensive digital marketing strategy in Columbia available from Mr. Marketing, Google Ads can be an excellent wayfor new clients to discover your business both on mobile devices and on desktops. Much like online reviews, however, managing a Google Ads campaign can be burdensome and time consuming for busy entrepreneurs. Our team will work closely with you to figure out the best ways to use Google Ads to your businesses advantage so that you can focus on day-to-day tasks while we grow your presence online.

Does Your Local SEO Company in Columbia Care?

At Mr. Marketing, we really do care about your businesses success. Many local SEO consultants in Columbia only care about their profits, but that's not a mantra that we agree with at Mr. Marketing. For that reason, we also include monthly digital business coaching as part of our Local Magic package. That way, your knowledge of digital marketing grows alongside your businesses website rankings.

When We Say All-Inclusive, We Mean It

Believe it or not, you get even more customized SEO services in Columbia than those we listed above. While you may certainly pick and choose which digital marketing services work best for your unique situation, with our Local Magic package, you also gain access to:

  • Conversion Optimization
  • Programmatic Ad Management
  • Advertising Landing Page Development
  • Google My Business Management

So, what's the next step? We encourage you to reach out to our office or fill out the submission form on our website to get started. Once we understand your goals and business needs, we'll get to work right away, forming a custom marketing strategy for you. Before you know it, your phone will begin ringing, your reviews will start to pour in, your online connections will grow, and your website traffic will explode with interested clients looking to buy your products or services.

Latest News in Columbia, SC

Explore Outdoors This Fall in Columbia, South Carolina

South Carolina in the fall can be a stunning experience. Grab your walking shoes and set out on an adventure in Columbia.Take advantage of the mild temperatures this fall with a jaunt to South Carolina's capital city. Columbia is a hub for family fun and weekend getaways in the center of the state. Start your vacation explorations in the outdoors meandering the city's parks and paddling its waterways, and you'll find that the ad...

South Carolina in the fall can be a stunning experience. Grab your walking shoes and set out on an adventure in Columbia.

Take advantage of the mild temperatures this fall with a jaunt to South Carolina's capital city. Columbia is a hub for family fun and weekend getaways in the center of the state. Start your vacation explorations in the outdoors meandering the city's parks and paddling its waterways, and you'll find that the adventures are endless.

Balmy South Carolina in the Fall

Columbia's November temps typically hover the 70s before they dip into the winter chill, which means you can still enjoy the outdoors before coat-and-scarf weather sets in. A favorite destination in the Columbia area is Congaree National Park, the state's only national park.

Located south of the city, it is bordered by the Congaree River. The waterway also flows through Columbia and is a great spot for activities like kayaking and canoeing. Visitors to Congaree National Park find bountiful opportunities for hiking, camping, and picnicking—as well as some of the tallest trees on the East Coast.

You can also take in the changing leaves at the Riverbanks Zoo and Botanical Garden, Saluda Shoals Park, Columbia Canal and Riverfront Park, Harbison State Forest, and Sesquicentennial State Park.

Prepare Your Feet for Walkin'

None of these Columbia trails are advanced, but be prepared to be out for a large part of your day to enjoy the great outdoors. Enjoying time outside is considered natural, accessible therapy, and breathing in fresh air brings solace. Here are some quick tips for an enjoyable and easy day hike:

Dine Al Fresco During Your Visit

Be sure and mine the menus at these stellar eateries for some traditional dishes offered in the Palmetto State. We're talking about hash and rice, lowcountry shrimp and grits, South Carolina slaw, and South Carolina coconut cream pie. Certainly you will find something to please your palate, whether it's a specialty of the house, or a dish born from tradition.

Columbia's Cultural Cityscape

Columbia also offers many opportunities to explore the arts and culture of the area. The Columbia Museum of Art is a popular attraction, and a Reconstruction Trail recently launched to highlight the experiences of Black Americans and the fight for civil rights. Another recent addition to Columbia's cityscape is the Anne Frank Center at the University of South Carolina, which is a partner to the Anne Frank House in Amsterdam and offers opportunities for discussion and learning.

Check out experiencecolubmiasc.com to find more information about the city and plan your trip.

What's your favorite fall destination? Have you visited Columbia, South Carolina, recently?

A national taco chain plans to open locations in Columbia area. Here’s what we know

Some say a well-balanced diet is a taco in each hand.And it looks like residents of the Midlands will have more opportunities to get their hands on some tacos in the not-too-distant future, via a national brand that is looking to expand to the area.Taco John’s, a chain that has nearly 400 restaurants across 21 states, is planning to establish locations in the Columbia area, according to Brooks Speirs, the vice president of franchise development for Taco John’s.Speirs told The State Taco John’s is lookin...

Some say a well-balanced diet is a taco in each hand.

And it looks like residents of the Midlands will have more opportunities to get their hands on some tacos in the not-too-distant future, via a national brand that is looking to expand to the area.

Taco John’s, a chain that has nearly 400 restaurants across 21 states, is planning to establish locations in the Columbia area, according to Brooks Speirs, the vice president of franchise development for Taco John’s.

Speirs told The State Taco John’s is looking for franchisees to work with to break into the Midlands.

“In the last 12 months we’ve had record benchmarks in all sorts of areas,” Speirs said. “We’ve started looking at expanding more into the Southeast. ... South Carolina and North Carolina are two markets that we think make a lot of sense for our brand.”

Taco John’s would like to open six to 10 stores in the Midlands during the next four years, Speirs said. If all goes well, Speirs said the company would like to strike a deal with a franchising partner by the first quarter of 2023 and possibly break ground on a first Columbia-area location late in 2023, with openings early in 2024.

Taco John’s is a quick-service restaurant with Mexican food, one that competes with chains such as Taco Bell and Del Taco. Taco John’s has been in business for more than 50 years, and its menu is filled with various tacos, burritos, breakfast items, nachos, cold brew coffee and churros, among other items.

Speirs said one particularly popular offering at Taco John’s is its Six Pack and a Pound package, in which diners can get six tacos and a pound of the restaurant’s Potato Olés, a fried potato confection similar to hash rounds.

Taco John’s has a “huge brand following” in the upper Midwest, Speirs said, one that almost borders on a “cult following.” He said the company is hoping to establish some of that same vibe as it begins expanding in the South.

“We are kind of a blue-collar person’s restaurant,” Speirs said. “Our food is good and plentiful. ... When we look at our demographics where we are successful in the Midwest, parts of Columbia kind of pull into that.”

Speirs added that Taco John’s has debuted a new, vibrant physical look for its restaurants in recent years, with bright colors, big windows and other touches that endear it to a younger audience.

Those who may be interested in franchising with Taco John’s in the Columbia area can visit tacojohnsfranchise.com/ for more information.

This story was originally published August 29, 2022 1:25 PM.

Midlands and SC high school football final scores

This weeks’ final scores from South Carolina high school football games.FridayBen Lippen 34, Heathwood Hall 6Blythewood 43, Richland Northeast 7Brookland-Cayce 31, Airport 20Camden 53, Lugoff-Elgin 7Chapin 45, Mid-Carolina 0Crestwood 37, Gray Collegiate 28Dutch Fork 27, Spartanburg 25Estill 24, CA Johnson 8Fairfield Central 41, Andrew Jackson 21Gilbert 49, Batesburg-Leesville 14Hammond 49, Florence Christian 0Hannah-Pamplico 26, North Cent...

This weeks’ final scores from South Carolina high school football games.

Friday

Ben Lippen 34, Heathwood Hall 6

Blythewood 43, Richland Northeast 7

Brookland-Cayce 31, Airport 20

Camden 53, Lugoff-Elgin 7

Chapin 45, Mid-Carolina 0

Crestwood 37, Gray Collegiate 28

Dutch Fork 27, Spartanburg 25

Estill 24, CA Johnson 8

Fairfield Central 41, Andrew Jackson 21

Gilbert 49, Batesburg-Leesville 14

Hammond 49, Florence Christian 0

Hannah-Pamplico 26, North Central 20

Hunter-Kinard-Tyler 22, Eau Claire 12

Irmo 27, Lancaster 20

Lexington 63, South Aiken 56

Lower Richland 35, Westwood 8

Northside Christian 28, Greenwood Christian 12

Orangeburg-Wilkinson 20, Keenan 8

Pee Dee Academy 48, Cardinal Newman 42

Pelion 15, Columbia 12

Richard Winn 21, Laurens Academy 0

River Bluff 52, Swansea 0

Saluda 34, Ridge Spring-Monetta 7

Sumter 15, Ridge View 14

WW King 38, Wardlaw 16

White Knoll 36, Spring Valley 9

Saturday

AC Flora 57, Dreher 7

Academic Magnet 14, Military Magnet Academy 0

Andrews 32, Georgetown 12

Appling County, Ga. 42, Aiken 7

Aynor def. Kingstree, forfeit

Bamberg-Ehrhardt 36, Denmark-Olar 20

Baptist Hill 26, St. John’s 8

Battery Creek 39, Ridgeland-Hardeeville 28

Beaufort Academy 34, Hilton Head Prep 22

Belton-Honea Path 19, Westside 17

Ben Lippen 34, Heathwood Hall 6

Bethesda Academy, Ga. 40, John Paul II 24

Blythewood 43, Richland Northeast 7

Brookland-Cayce 31, Airport 20

Broome 54, Chesnee 28

Buford 35, McBee 8

Camden 53, Lugoff-Elgin 7

Cane Bay 30, Ashley Ridge 20

Carolina High and Academy 22, Dillon Christian 14

Catawba Ridge 16, Charlotte Myers Park, N.C. 0

Central 63, Carolina Academy 0

Central 63, Carolina Pride, N.C. 0

Chapin 45, Mid-Carolina 0

Charleston Collegiate 42, Cathedral Academy 7

Charlotte Christian, N.C. 52, Southside Christian 28

Chester 22, Fort Mill 17

Christ Church Episcopal 41, Southside 14

Clarendon Hall Academy 43, Andrew Jackson Academy 16

Claxton, Ga. 29, Hilton Head Island 18

Clinton 55, Laurens 28

Colleton Prep 42, Northwood Academy 12

Crescent 34, Dixie 10

Crestwood 37, Gray Collegiate Academy 28

Cross 44, Hemingway 0

D.W. Daniel 55, Easley 7

Dillon 41, Lamar 0

Dorchester Academy 22, Orangeburg Prep 20

Dorman 42, North Augusta 28

Dutch Fork 27, Spartanburg 25

Edisto 12, Williston-Elko 6

Estill 24, C.A. Johnson 8

Fairfield Central 41, Andrew Jackson 21

First Baptist 23, Bishop England 10

Fort Dorchester 21, Beaufort 6

Gilbert 49, Batesburg-Leesville 14

Hammond 49, Florence Christian 0

Hanahan 22, Berkeley 17

Hannah-Pamplico 26, North Central 20

Hartsville 68, Darlington 0

Hillcrest 62, Greer 14

Hunter-Kinard-Tyler 22, Eau Claire 12

Indian Land 28, Timberland 0

Irmo 27, Lancaster 20

J.L. Mann 14, Riverside 7

James F. Byrnes 54, Chapman 7

James Island 52, R.B. Stall 0

Jefferson, Ga. 56, Wren 28

Jenkins, Ga. 24, Bluffton 21

Lake Marion 28, Calhoun County 22

Lakewood 30, Fox Creek 0

Landrum 34, Berea 3

Latta 31, East Clarendon 0

Laurence Manning Academy 32, Pinewood Prep 14

Lee Central 28, Great Falls 8

Lewisville 50, Wagener-Salley 24

Lexington 63, South Aiken 56

Lincoln County, Ga. 27, McCormick 6

Loris 15, North Myrtle Beach 7

Lower Richland 35, Westwood 8

Lucy G. Beckham 8, Wando 6

Marlboro County 40, Cheraw 12

Mauldin 20, Boiling Springs 7

Midland Valley 29, Strom Thurmond 23

Ninety Six 53, Ware Shoals 0

Northside Christian 28, Greenwood Christian 12

Northwestern 32, Clover 21

Orangeburg-Wilkinson 20, W.J. Keenan 8

Patrick Henry Academy 6, St. John’s Christian Academy 0

Pee Dee Academy 48, Cardinal Newman 42

Pelion 15, Columbia 12

Pendleton 34, Eastside 8

Powdersville 51, Abbeville 44

River Bluff 52, Swansea 0

Robert E. Lee Academy 35, Thomas Sumter Academy 7

Saluda 34, Ridge Spring-Monetta 7

Sandy Creek, Ga. 46, Greenwood 21

Seneca 50, Palmetto 14

Socastee 21, Silver Bluff 0

South Florence 29, Oceanside Collegiate Academy 28

St. James 37, Philip Simmons 30

St. Joseph 35, Blacksburg 7

Summerville 38, Carolina Forest 7

Sumter 15, Ridge View 14

T.L. Hanna 36, Greenville 29

W. Wyman King Academy 38, Francis Hugh Wardlaw Academy 16

Waccamaw 33, Carvers Bay 18

Wade Hampton (G) 49, Travelers Rest 28

Wade Hampton (H) 48, Allendale-Fairfax 0

West Ashley 7, May River 3

West Florence 32, Lake City 7

Whale Branch 19, North Charleston 8

White Knoll 36, Spring Valley 9

Whitmire 41, Spartanburg Christian 24

Williamsburg Academy 47, Palmetto Christian Academy 0

Wilson 56, Marion 36

Wilson Hall 28, Hilton Head Christian Academy 7

Woodruff 31, Fountain Inn Christian School 0

POSTPONEMENTS AND CANCELLATIONS=

Union County vs. Gaffney, ccd.

This story was originally published August 26, 2022 7:00 PM.

2022 Monkeypox (MPX) Outbreak

DHEC is responding to the 2022 US outbreak of monkeypox (MPX) virus to ensure the health and safety of all South Carolinians. We are following CDC guidance to monitor contacts of known patients and identify any infected people in our state. DHEC is vaccinating those at higher risk to stop the potential spread of the virus. Learn more about DHEC’s response efforts.Latest case counts, vaccinations...

DHEC is responding to the 2022 US outbreak of monkeypox (MPX) virus to ensure the health and safety of all South Carolinians. We are following CDC guidance to monitor contacts of known patients and identify any infected people in our state. DHEC is vaccinating those at higher risk to stop the potential spread of the virus. Learn more about DHEC’s response efforts.

Latest case counts, vaccinations

DHEC reports confirmed cases of MPX daily to the U.S. Centers of Disease Control and Prevention (CDC); view the CDC's MPX tracker map for current cases by state. Each Friday, DHEC also provides a regional breakdown of cases in South Carolina. As of Friday, Aug. 26, there have been 100 cases of MPX reported in South Carolina:

DHEC is responding to these cases and vaccinating high-risk contacts with a safe, FDA-approved vaccine for MPX. To date, South Carolina has received 4,287 Jynneos vaccine doses from the federal government and has given 860 total vaccinations.

Jynneos vaccine is available through DHEC clinics to those most at risk of exposure. DHEC is accepting appointments for vaccination at selected clinics across the state via its Care Line for:

People can either call the DHEC Care Line (855) 472-3432 or go online to find out if they are eligible to schedule an appointment. The vaccine is not recommended for the general public or healthcare workers right now.

Unlike COVID-19 or other viruses that pose a larger threat to the public, MPX vaccinations at this time are not recommended for the general population because of the specific way the virus spreads. They are currently only recommended for those who are part of high-risk groups.

Educational materials

The public, community partners, healthcare providers and others can share these materials to help increase awareness of and reduce exposure to MPX in South Carolina.

These materials provide information about what MPX is, its symptoms, and what you can do.

These materials are for those at higher risk of exposure to MPX. They provide information about what MPX is, its symptoms and what you can do now and after getting a vaccination.

This fact sheet is for healthcare providers and contains information about how MPX presents, testing, treatment, and reporting cases to DHEC.

Where to Eat, Drink, Sleep, and Explore in Columbia, South Carolina

When I told some friends I was visiting South Carolina recently, they immediately assumed I was heading to the beach. Charleston, maybe? Myrtle Beach? Any of the many other quaint ...

When I told some friends I was visiting South Carolina recently, they immediately assumed I was heading to the beach. Charleston, maybe? Myrtle Beach? Any of the many other quaint beach towns the state is known for?

All good guesses, and all great places to visit. But I was actually on my way to Columbia. “And it will actually be my third visit,” I added.

You could see some surprise momentarily cross the faces of these friends. And I get it, a few years ago the extent of my knowledge of Columbia, South Carolina came from memorizing the state capitals in elementary school. But as I’ve gotten to know the city, I’ve discovered that it’s so much more than another dot in the middle of a map. It’s a vibrant and underrated destination with tons of outdoor activities nearby.

Three trips in, it’s safe to say I have a soft spot for this city — here is my guide.

I lived in the south for five years after graduate school, and I still jump at any opportunity to go back for one big reason: the food. Nowhere else in the United States can quite compare to a Southern meal. But not just for the traditional biscuits and gravy or shrimp and grits – it’s all good. And Columbia didn’t disappoint. I found myself exclaiming at each meal that it was “the best meal I have ever had” and not hyperbolically.

Meals are events in South Carolina and I was happy to indulge.

I walked to dinner at Black Rooster on my first night in town. A “Frenchish” restaurant in West Columbia, Black Rooster combines French preparation and techniques with local and international cuisines. I started with a cheese plate and some bubbles while enjoying the ambiance and view. I followed with the nightly special – a soft shell crab on a bed of Moroccan rice. It was one of the most interesting and tasty dishes I’ve had on the road in a long time.

Another memorable dining experience is just a short 15-mile drive outside of town in Lexington SC. Bodhi Thai is an elegant and innovative Modern Thai restaurant with impeccable service and atmosphere. I started with a fresh roll that lived up to its name, followed by the pan-seared scallops on a parsnip puree and was truly overwhelmed – in a great way – with the sophisticated and interesting flavors and presentation.

It can really only be described as *an experience.* And one I definitely recommend.

Columbia is home to the University of South Carolina, which adds to the vibrancy and trendy feel of this decidedly southern locale. Nicknamed the Cola City, there is no shortage of watering holes in and outside the city limits.

Before dinner my first night in town I visited Savage Craft Ale Works for a rooftop drink and a sunset view. I was not disappointed – in the atmosphere or the beer. I’m not an IPA gal, but had a glass of Galaxy Banger Hazy IPA that came recommended and found myself reconsidering my entire beer history and preferences. It was tropical and refreshing – the perfect pour to relax outside on a warm summer night.

I was also pleasantly surprised to find some wineries in the region. While the spots I visited were quick to note that the soil and climate is not necessarily ideal for a wine region – it has only led to innovation and unique winemaking. I loved spending an afternoon at Mercer House Winery in Lexington – one of the most unique wineries I have ever visited (and I have visited many).

The winding road to Mercer House Winery was beautiful, although residential and unassuming. But after you walk past the gate things take a turn – literally. The property is gorgeous and eclectic, with wine tastings at a bar in a barn (making all my southern dreams come true).

I was the only person there for my first eight or so wine tastings. Yes, I said first eight – because there are 18 wines in a tasting – plus some you can add on to that if you dare. It’s definitely a place to sit and stay a while. The flavors were unlike any other wines I’ve tasted – lemon blueberry, honey lemon tea, and even a chocolate mango pinot grigio.

It’s, obviously, not an uptight place. I recommend trying at least one of the jalapeno “bumper juices” while you’re there and then spending some time sobering up while walking the gorgeous grounds.

My favorite spot to grab a glass of champagne in Columbia itself ended up being Kaminsky’s Dessert Cafe, an outpost of the Charleston favorite with decadent desserts and a lively bar. Located right downtown and near my hotel, I was able to walk over, find a seat at the bar, and enjoy my book and drink with a side of chocolate cake. I can’t think of anything better.

On my last trip to Columbia I stayed in a great location downtown at Aloft Downtown. It was centrally located to everything I wanted to do in the downtown area and an easy drive to anything outside of town.

When I come back to town I’d like to try Graduate Columbia, a stylish and eclectic downtown option or Hotel Trundle, a historic boutique hotel downtown with a sleek 20’s art deco vibe.

There are also many quaint short-term rentals in Columbia that are extremely budget-friendly and Instagrammable. I really love this quaint tiny house near campus and this incredibly stylish treehouse with the perfect outdoor seating areas and hot tub.

The food might bring me to the south, but I keep coming back for outdoor recreation. Congaree National Park – one of the least visited and, in my opinion, underrated parks is less than 20 miles from downtown. Here you can hike, fish, camp, and canoe while marveling at expansive biodiversity and old-growth bottomland hardwood forest.

I’ve visited 57 of the 63 major US National Parks and have chosen to come back to Congaree not once but twice after my initial visit. It doesn’t have the towering granite or wide-open spaces of the western parks, but there’s something special about the forest canopy. The crowds are lighter and the landscape more delicate.

You have to pay attention at a place like this, and it’s the perfect place to take some deep breaths and truly forest bathe. I recommend going when the trees are green in the spring or early summer. And if you’re lucky you might catch the synchronous fireflies that blanket the park between mid-May and mid-June.

Another favorite in the area is Poinsett State Park – which is a bit further out of town, but the beautiful drive makes it more than worth it. Nicknamed the “Mountains of the Midlands”, I spent a low-key afternoon here kayaking and hiking. I’d love to go back and rent a cabin to spend more time exploring.

If you are looking for water, don’t be fooled by Colombia’s landlocked location in the middle of the state – it has plenty. Lake Murray is just outside Columbia, and at 41 miles long and 14 miles wide as its widest point – there is room for just about anything from boating, to paddleboarding, swimming, birdwatching to camping, and hiking (I recommend Dreher Island State Park).

It’s also home to one of the most fascinating natural wonders I’ve encountered while traveling – the Purple Martin Phenomenon. Every summer from late June to August around a million Purple Martins take a migration pit stop on Bomb Island on Lake Murray. I took a boat tour and the captain told me that they’ve been roosting on the island every year but one since at least the ’80s. No one seems to know exactly why – or why they stayed away that one summer – but the phenomenon is just the kind of magic I look for on these trips. Estimated to be the largest purple martin roost on the continent, you can book a boat tour to see for yourself.

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